2023, Account marketing and Co-Creation - Strategic Accounts Today

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2023

Account marketing

Co-Creation

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

Key Account Management

Key Account Management Account Management Management Client Relationships

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

OCTOBER 3, 2023

That’s a huge concern for chief marketing officers today, particularly as companies deal with the current economic uncertainty. In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner. Marketing budgets have remained relatively flat at 9.1

Marketing

Marketing Advertising Co-Creation Digitalization

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

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