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Referrer Management – Capacity and Capability

Red Star Kim

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. This post adds to the learning resources from the session.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Ideas to enhance engagement To reduce “us and them” (fee earners and marketing) feelings we can try to invoke a sense of ingroup and a shared social identity. Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks.

CRM 130
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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

Boundaries at Work: 4 Types of Work Boundaries – 2023 – MasterClass What to do if you (or your team members) feel overwhelmed? Here there is a need to establish clear boundaries about who, when and how you are able to help. Being overwhelmed causes stress. And stress damages both mental and physical health.

Marketing 130
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

A press campaign coincided with a Vario networking and training event – including emotional intelligence coaching for dealing with clients – supporting the idea that the work was not easy to replicate with AI solutions. The campaign was part of an exciting project 7BR announced in 2022.

Media 130