Remove 2023 Remove Client Relationships Remove Procurement Remove Profitability
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. Essentially a focus on the most profitable clients. Client relationship management (CRM) – how many close social (kimtasso.com).

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. And many are looking forward to her book launch in March 2023. Alan Gotto, chair of Consultancy Procurement Council. Take people with you (by learning what’s important to them).

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Is billing by the hour killing your account manager’s proactivity?

Account Management Skills

The account manager’s job is to keep and grow client relationships. Pricing based on number of hours spent has been the mainstay for agencies for decades but this is coming to an end – with procurement now looking closely at how agencies are adopting time saving AI tools to make the job quicker!

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How to lead your clients into the future, with Kathryn Strachan

Account Management Skills

In 2020, Kathryn was a freelance copywriter and just three years later, in February 2023, she has an agency with a team of 25 people. Her client base includes some of the biggest names in Tech and FinTech. When you are talking to clients and now let’s talk about this, we are recording this in February 2023.

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How AMs and PMs work together in an internal comms agency, with Lindsay McCleary and Sara Forner Howland

Account Management Skills

They share: why they did this in the first place how it was working before how it’s working now who manages the client relationship and what does each role do If you’re interested in finding out about account management training, I’ve just updated my website with all my courses and prices. Now we use it a lot.