Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders. Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. Essentially a focus on the most profitable clients. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 18, 2022

She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. And many are looking forward to her book launch in March 2023. Alan Gotto, chair of Consultancy Procurement Council. Take people with you (by learning what’s important to them).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Account Management Skills

JANUARY 29, 2024

Pricing based on number of hours spent has been the mainstay for agencies for decades but this is coming to an end – with procurement now looking closely at how agencies are adopting time saving AI tools to make the job quicker!

Account Management 40

Account Management Profitability Account Growth Procurement 40

Insightly

SEPTEMBER 28, 2023

An effective revenue operations function improves countless processes along the entire revenue lifecycle — and creates a critical link between top-line sales, profitability, and customer experience. In fact, LinkedIn’s 2023 jobs analysis report found that “Head of Revenue Operations” is the fastest growing role in the US.

Finance 52

Finance CRM Customer Success Decision-making 52

Insightly

SEPTEMBER 28, 2023

An effective revenue operations function improves countless processes along the entire revenue lifecycle — and creates a critical link between top-line sales, profitability, and customer experience. In fact, LinkedIn’s 2023 jobs analysis report found that “Head of Revenue Operations” is the fastest growing role in the US.

Finance 52

Finance CRM Customer Success Decision-making 52

Account Management Skills

FEBRUARY 20, 2023

In 2020, Kathryn was a freelance copywriter and just three years later, in February 2023, she has an agency with a team of 25 people. When you are talking to clients and now let’s talk about this, we are recording this in February 2023. Her client base includes some of the biggest names in Tech and FinTech. So a huge welcome.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52