Remove 2023 Remove Leadership Remove Procurement Remove Profitability
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Meanwhile, elsewhere in the centre a team from Man Bites Dog and Baker McKenzie led a masterclass on thought leadership as the smart growth strategy. Be agile and responsive. Sustain momentum.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. Essentially a focus on the most profitable clients. The second question is “ Where will we play?”.

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Is billing by the hour killing your account manager’s proactivity?

Account Management Skills

Pricing based on number of hours spent has been the mainstay for agencies for decades but this is coming to an end – with procurement now looking closely at how agencies are adopting time saving AI tools to make the job quicker!

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How to lead your clients into the future, with Kathryn Strachan

Account Management Skills

In 2020, Kathryn was a freelance copywriter and just three years later, in February 2023, she has an agency with a team of 25 people. When you are talking to clients and now let’s talk about this, we are recording this in February 2023. A lot of the content we do is thought leadership based. So a huge welcome.

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Revenue Operations / RevOps Career Path: What It Is & How to Get Started

Insightly

An effective revenue operations function improves countless processes along the entire revenue lifecycle — and creates a critical link between top-line sales, profitability, and customer experience. In fact, LinkedIn’s 2023 jobs analysis report found that “Head of Revenue Operations” is the fastest growing role in the US.

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Revenue Operations / RevOps Career Path: What It Is & How to Get Started

Insightly

An effective revenue operations function improves countless processes along the entire revenue lifecycle — and creates a critical link between top-line sales, profitability, and customer experience. In fact, LinkedIn’s 2023 jobs analysis report found that “Head of Revenue Operations” is the fastest growing role in the US.

Finance 52
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Agency mergers and acquisitions, with Mark Sainthill

Account Management Skills

If you have an account manager in your team, or perhaps you are an account manager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. The other thing you said about selling your business was that a lot comes down to the leadership, the people and the culture.