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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.” Marketers themselves point to a couple of other trends worth noting. Expanding within existing accounts has become a strategic approach that offers several advantages,” she says. Salman agrees.