The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates
Strategic Communications
OCTOBER 3, 2023
The responsible use of resources, she says, can have positive impacts like these: optimizing assets and engagements; measuring marketing’s value; making agile, better business decisions; showing corporate social responsibility; operating as a profit center; and creating competitive differentiation. Salman agrees.
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