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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

This growth in social shopping hasn’t gone unnoticed by marketing leaders, who are increasingly devoting more of their budgets to social advertising, if even only slightly. Market research firm Statista valued the social media advertising market at $207.1 percent through 2027, when it is expected to reach $247.3