The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates
Strategic Communications
OCTOBER 3, 2023
When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. But marketing leaders are being pressured “to do more with less,” Gartner says, and a majority (75 percent) are “under pressure to cut technology spend.”
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