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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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Top 7 Books for Key Account Management

SmartKarrot

With a focus on strategic planning, the book covers essential aspects such as relationship mapping, account planning, and value proposition development. This valuable resource is ideal for sales professionals and account managers seeking to enhance their KAM expertise.