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Account Executive vs Account Manager: Key Differences

Arpedio

JANUARY 3, 2024

Who is an Account Executive? An Account Executive is primarily responsible for generating new business for the company. Tasked with the acquisition of new clients, they navigate the initial stages of the sales hierarchy , strategically moving leads through the sales funnel to close deals. Who is an Account Manager?

Account Management 52
Account Management Management Acquisition Account Growth 52
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The ultimate sales glossary: 100 sales terms to know

Zendesk

MAY 19, 2022

Customer acquisition cost (CAC). Customer acquisition cost (CAC) refers to the amount of money spent on the process of acquiring a customer. Upselling is a tactic in which a rep tries to increase the value of a sale by encouraging a prospect to buy a higher-end version of the initial product they were interested in.

B2C 98
B2C Sales CRM Profitability 98
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