How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe
Account Management Skills
MARCH 20, 2023
We talk about: – how the roles and the skill sets are different – how they work together on projects and retainers – how they manage the client relationship – what friction points can occur and how they overcome them – their advice for agencies thinking of moving to an AM/PM model.
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