Remove Account Development Remove Communication Remove Document Remove Stakeholders
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What is Key Account Management? Strategy and Tips

Upland

As you can see, buying groups are larger in key accounts and often require more members and attention from the entire revenue team – especially at the executive level. Sales maps for key accounts tend to be quite complex with many stakeholders. This might look a little overwhelming at first – but never fear!

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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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Jan 10 – Customer Success Jobs 

SmartKarrot

Developing Customer Success assets, working collaboratively with Marketing, CX, and Sales teams to establish and refine customer materials and solutions. Refining and adding to the initial strategy laid out in sales for key accounts through collaboration with all key internal and external stakeholders. Apply here: [link].

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Account managers are able to make intentional connections by using relationship mapping tools that map key stakeholders and their influence on the buying decisions at their organization. While this is the most critical phase of the account planning process, it is also the most overlooked and under-measured.

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Mar 17 – Customer Success Jobs

SmartKarrot

Working effectively with key stakeholders across the organisation will require alignment with Sales on cross-selling and up-selling as well as a focus on selling with a retention focus; alignment with Product and Business Development on guiding Product Roadmap; and alignment with Marketing on guiding Marketing activities to Current Subscribers.

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Sep 19 – Customer Success Jobs

SmartKarrot

Build and execute an account-specific relationship framework inclusive of regularly scheduled status calls, quarterly business reviews, account documentation, reference management, and account planning sessions. Manage a portfolio of accounts with a focus on renewals and upsells conversations.

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Mar 22 – Customer Success Jobs

SmartKarrot

Interface with clients through all forms of communication channels. Work closely with the Customer Success Solutions team to communicate and document customer configuration requests. Work closely with the Customer Success Solutions team to communicate and document customer configuration requests.