Account Development Customer Success Stakeholders Strategic Thinking 
ProlifIQ
JUNE 21, 2023
Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.
SBI
JULY 1, 2020
One way teams are being more strategic is by leveraging technology to establish relationships and reinforce connections that are key to identifying hidden revenue potential. This is a dramatic shift from backward-looking, record keeping activities to revenue-driving strategic thinking.
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