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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

This is a dramatic shift from backward-looking, record keeping activities to revenue-driving strategic thinking. Identify and Develop Revenue Growth Ideas. In too many organizations, account planning is treated as the exclusive domain of sales.