Account Development Facilitation Management Strategic Thinking 
DemandFarm
APRIL 26, 2023
Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.
SBI
JULY 1, 2020
Developing a deep understanding of your customer’s organization by synthesizing customers’ strategic priorities and where your organization’s products and services can support them is critical to uncovering hidden revenue. Manage Relationships More Strategically. Identify and Develop Revenue Growth Ideas.
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