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Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

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What Is Account Mining? What Are the Top Account Mining Strategies?

SmartKarrot

This research often involves upselling opportunities , growth spectrums, and demand forecasts. Account mining can help your business identify, recognize and expedite potential areas of account growth, future account projections, and much more. Develop Mined Accounts. Create Centralized Data Repositories.

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5 Great Account Manager Training Online Resources

SmartKarrot

Richardson’s Prosperous Account Strategy Training Program . Account management often has to be customer-centric and Richardson’s Prosperous Account Strategy Program hits the nail on its head. Account Management Training by Factor8 .

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Even if you use pen and paper for notes, consider moving them to a digital notetaking app. Key account managers have revenue targets too.

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How to Succeed With Account Management

Arpedio

But in order to have really good account management, the Account Manager has to truly know the industry that the client operates in, as well as the company’s product or service. Managing relationships with strategic accounts is a matter of survival for every B2B company in the world right now.