Account Growth Acquisition B2C Profitability 
SmartKarrot
MARCH 8, 2022
A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. She is a growth leader who passionately follows the human-first approach. Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes.
SmartKarrot
OCTOBER 12, 2022
It may appear that this only applies to B2C companies that conduct direct sales to customers. To map the client journey, you must first comprehend the B2B customer account journey. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world.
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