How to Design and Track a Customer Account Journey for B2B?
SmartKarrot
OCTOBER 12, 2022
It may appear that this only applies to B2C companies that conduct direct sales to customers. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world. Next, you want to expand your accounts and retain the existing accounts.
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