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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Account managers generally want to be more informed. But often they need help brainstorming that solution with team members e.g. designers/developers/strategists etc.

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What’s the role of Client Services Director in a copywriting agency, with Nina Whittaker

Account Management Skills

It’s designed to take your agency from unpredictable project revenue to more predictable account growth. And so I personally, I’m always looking out for and considering how do we need to adapt to meet the needs of our clients who are also evolving and adapting, and those needs are always changing. Jenny 08:39.