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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Account managers generally want to be more informed. But often they need help brainstorming that solution with team members e.g. designers/developers/strategists etc.

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What’s the role of Client Services Director in a copywriting agency, with Nina Whittaker

Account Management Skills

It’s designed to take your agency from unpredictable project revenue to more predictable account growth. So it allows us to have that kind of brainstorming moment that actually then leads to many more of those types of conversations in the weeks after as well. Transcript: Jenny 00:03. Jenny 25:43.