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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Account managers generally want to be more informed. Conversely if the agency is more specialised, the account managers can build some expertise in this area.

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What’s the role of Client Services Director in a copywriting agency, with Nina Whittaker

Account Management Skills

It’s designed to take your agency from unpredictable project revenue to more predictable account growth. And I was particularly struck a by Nina’s leadership style, and also the cohesiveness of her team. So for me, that’s about laying the foundations for growth. Transcript: Jenny 00:03. Jenny 15:47.