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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Conversely if the agency is more specialised, the account managers can build some expertise in this area. Every account manager has their own approach to account growth.

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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action! I loved this book - it follows a 7-step technique to problem solving and uses a visual system to help you break down and understand all the moving parts. (I

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How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

I have worked in many different kinds of assets of account management, I mean the full spectrum, I have done roles, which have been very hybrid and touched a little bit on project delivery and account management. The AM role for me, I rely on the account manager to have an eye on the future.

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What’s the role of Client Services Director in a copywriting agency, with Nina Whittaker

Account Management Skills

It’s designed to take your agency from unpredictable project revenue to more predictable account growth. And I was particularly struck a by Nina’s leadership style, and also the cohesiveness of her team. Transcript: Jenny 00:03. Today, I’m delighted to introduce Nina Whittaker to the show. Jenny 15:47.