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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. But often they need help brainstorming that solution with team members e.g. designers/developers/strategists etc. Do you struggle to think ahead about your clients?

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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action! I loved this book - it follows a 7-step technique to problem solving and uses a visual system to help you break down and understand all the moving parts. (I

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How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

I have worked in many different kinds of assets of account management, I mean the full spectrum, I have done roles, which have been very hybrid and touched a little bit on project delivery and account management. The AM role for me, I rely on the account manager to have an eye on the future.

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What are the financial metrics & best operational model for a fast growth agency?, with Mark Probert

Account Management Skills

But account managers are, pure account managers tend to be different, they’re very, they’re kind of, they’re looking at account growth, they’re looking at business strategy, they’re looking at adding value, and you can kind of put them in the middle of a room and by the end of the night, they’ll know everyone.

Finance 40
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What’s the role of Client Services Director in a copywriting agency, with Nina Whittaker

Account Management Skills

It’s designed to take your agency from unpredictable project revenue to more predictable account growth. So it allows us to have that kind of brainstorming moment that actually then leads to many more of those types of conversations in the weeks after as well. Transcript: Jenny 00:03. Jenny 25:43.