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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Account managers generally want to be more informed. Lack of account growth culture or process Account growth is a process like any other agency process.

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Leading client meetings, with Jenny Plant

Account Management Skills

Have a look at their client website for the latest company news, perhaps downloads the transcripts from the the investor relations meetings, if it’s a big enterprise client, perhaps look on LinkedIn for the CEO and see if there’s any latest news he shared. So yeah, reconvene the meeting, do a bit of background reading.

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How to raise your account management game (part one), with Jenny Plant

Account Management Skills

If you’d like help raising your account management game, then take a look at my Account Accelerator programme, where you work with me for nine weeks. I help you with the tools, strategies, and all the support you need to implement a repeatable and systematic approach to account growth for your agency.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

An exceptional thought leader and a brilliant coach to thousands of executives, Allison Pickens, is a leading expert on recurring revenue growth. Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. Keri Keeling.

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What’s the role of Client Services Director in a copywriting agency, with Nina Whittaker

Account Management Skills

It’s designed to take your agency from unpredictable project revenue to more predictable account growth. So for me, that’s about laying the foundations for growth. So, these are the things investors and analysts and everyone are looking at. Transcript: Jenny 00:03.