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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Account managers generally want to be more informed. But often they need help brainstorming that solution with team members e.g. designers/developers/strategists etc.

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What are the financial metrics & best operational model for a fast growth agency?, with Mark Probert

Account Management Skills

It’s the PMs role, and then you’ve got the specialists to come into the meetings, obviously with the accounts person and hopefully get better ideas out of the client, which the agency can then deliver on. And I think that’s, I was doing some reading for a research report meeting last week and.

Finance 40
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How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe

Account Management Skills

I have worked in many different kinds of assets of account management, I mean the full spectrum, I have done roles, which have been very hybrid and touched a little bit on project delivery and account management. The AM role for me, I rely on the account manager to have an eye on the future.

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What’s the role of Client Services Director in a copywriting agency, with Nina Whittaker

Account Management Skills

It’s designed to take your agency from unpredictable project revenue to more predictable account growth. And so I personally, I’m always looking out for and considering how do we need to adapt to meet the needs of our clients who are also evolving and adapting, and those needs are always changing. Jenny 08:39.