article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention.

article thumbnail

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Key account managers kept them. But that's not all.

article thumbnail

6 Primary Challenges That Key Account Managers Face

SmartKarrot

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Unfortunately, they frequently fall short of expectations for revenue growth. Primary Challenges That Key Account Managers Face .

article thumbnail

6 Primary Challenges That Key Account Managers Face

SmartKarrot

For this reason, you require a key account management process. . CEOs (Chief Executive Officer) and chief sales officers place a high priority on key account programs. Unfortunately, they frequently fall short of expectations for revenue growth. Primary Challenges That Key Account Managers Face .

article thumbnail

Help! How Do I Tell Clients About a Price Increase?

Account Manager Tips

Is there anything worse a key account manager has to do than tell clients about a price increase? or make some phone calls to alternative suppliers. You're between a rock and hard place. Your company says to get the price rise across the line while your clients refuse to accept. Now what? . Idea in brief.

article thumbnail

15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.