article thumbnail

How to Do SaaS Competitive Analysis: The 2021 Guide

SmartKarrot

You will know of all the industry trends and meet or exceed what customers expect. Start with founding date, revenue, funding, employee count, account growth, etc. Do they have a website, a good blog, or whitepapers? This will help build practices that are better than the competitors and improve accordingly.

article thumbnail

Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Kellie has a proven track record of increasing organizational customer retention, account growth, and building advisor relationships. Keri Keeling.