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How to Do SaaS Competitive Analysis: The 2021 Guide

SmartKarrot

Start with founding date, revenue, funding, employee count, account growth, etc. Do they have a website, a good blog, or whitepapers? What are some characteristics of the ideal customer profile ? Conduct a competitor investigation. Evaluate how your competitor’s work. Analyse their marketing tactics.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Kellie has a proven track record of increasing organizational customer retention, account growth, and building advisor relationships. Keri Keeling.