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How to Do SaaS Competitive Analysis: The 2021 Guide

SmartKarrot

Start with founding date, revenue, funding, employee count, account growth, etc. Check for mergers or acquisition history to know the way it is moving. Dive deep into their customer acquisition strategy , sales and go-to-market strategy. Do they have a website, a good blog, or whitepapers?

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. She is a growth leader who passionately follows the human-first approach. Daphne Lopes. Keri Keeling. Ronni Gaun.