How to Do SaaS Competitive Analysis: The 2021 Guide
SmartKarrot
FEBRUARY 26, 2021
Start with founding date, revenue, funding, employee count, account growth, etc. Check for mergers or acquisition history to know the way it is moving. Dive deep into their customer acquisition strategy , sales and go-to-market strategy. Do they have a website, a good blog, or whitepapers? Growth Share Matrix.
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