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How to Boost Sales Productivity with Account Planning

Upland

JANUARY 29, 2024

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Why account planning is essential to boost sales productivity Account planning is the process of mapping out key aspects of a potential customer or account.

Account Planning 195
Account Planning Sales Decision-making Shareholders 195
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Stakeholder Management: A Must Read Guide

Arpedio

APRIL 13, 2023

Before we go into further detail with stakeholder management, let’s first clarify what an actual stakeholder is: A stakeholder is any individual or group that has an interest in, or can be affected by, the actions or decisions of a business.

Stakeholders 52
Stakeholders Management Shareholders Suppliers 52
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