Remove Account Management Remove Business Planning Remove Global Accounts Remove Retail
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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in an Account Management context.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

The old approach was to sell as many cases of beer as possible, as often as possible, to as many retailers and restaurants as possible. Eventually, the brewing company realized that pushing more bottles and cans into the backroom of a retailer wasn’t necessarily selling more beer to the customer.