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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

For example, LafargeHolcim, a construction material company uses Business Reviews with its Global Accounts to drive collaboration in the field of R&D and to discuss long-term opportunities on major projects.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

The old approach was to sell as many cases of beer as possible, as often as possible, to as many retailers and restaurants as possible. Eventually, the brewing company realized that pushing more bottles and cans into the backroom of a retailer wasn’t necessarily selling more beer to the customer.