Business Planning Global Accounts Prioritization Retail 
KAM With Passion
NOVEMBER 11, 2020
Account Management is part of a company’s operating model (companies who do not consider it that way, shoot themselves in the foot). In such a context, regular Business Review s (BR) are used in priority with major clients and those with high development potentia l.
SalesGlobe
FEBRUARY 9, 2022
The old approach was to sell as many cases of beer as possible, as often as possible, to as many retailers and restaurants as possible. Eventually, the brewing company realized that pushing more bottles and cans into the backroom of a retailer wasn’t necessarily selling more beer to the customer.
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