Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program? A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. In sales, we’ve seen account management—putting senior people on your top customers.
52 
Let's personalize your content