Account marketing Account Planning Profitability Stakeholders 
Hubspot Sales
MARCH 18, 2019
Key accounts are 60 to 70% likelier to close than new ones, plus spend 33% more on average. According to the Harvard Business Review , customer satisfaction increases 20% within a few years of starting a key account management program. Profits and revenue, meanwhile, can increase by 15%. Key Account Management Strategy.
Arpedio
MAY 30, 2022
Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. It’s an event for everyone interested in growing profitably with their company’s most strategic customers. Takeaway #2 - We are Storytellers.
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