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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

There was also much debate about the use of artificial intelligence (AI). This is a common theme in the professions at present – especially from larger firms where there is a greater degree of specialisation within marketing and business development teams. So the marketing approaches are different.

Marketing 130
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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. One of the main goals of catalytic marketing is to create experiences that can help marketers do less and get more.