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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

(hubspot.com) Other points of interest Preferred content formats Updating various research results shared at the session, the Semrush State of Content Marketing Report 2023 shows the preferred content formats for digital marketing to be: 45% Video 37% Short form articles 28% Success stories 24% Long form blog posts 19% Case studies 18% Webinars and (..)

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy.