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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Nexis – LexisNexis UK Business Solutions This post includes a list of research agencies and consultancies specialising in professional services Client satisfaction benchmarks – How do you measure up?

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

One of the newest ones is what Gartner refers to as catalytic marketing, which has a role in driving customers’ commercial behaviors, such as brand commitment or paying a premium. One of the main goals of catalytic marketing is to create experiences that can help marketers do less and get more.