Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. But it’s important to ensure there’s a holistic overview from a marketing perspectiveā€¯. Professional services marketing is somewhat different to property marketing. the bricks and mortar).
Let's personalize your content