Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing
Red Star Kim
DECEMBER 18, 2023
In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers. One delegate said “We are regionally based so each region has their own strategy. the bricks and mortar).
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