Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. Describe what is involved in campaign development and the sequence of events.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 19, 2023

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. Early successes were the renewal of a major client which was being courted by a competitor and a new client attracted by table cards at an event.

Media 130

Media Insurance Marketing Emotional Intelligence 130

Red Star Kim

DECEMBER 5, 2023

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Marketing, Automation & Email Platform | Mailchimp was used by some.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130