Red Star Kim

MARCH 7, 2023

Look to the business plan and departmental plans. Prepare a strategic M&BD plan. Other teams did equally well in their role play with great non-verbal communication Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com) and the GPT (Guinea Pig Test). What’s important to your fee-earners?

Marketing 130

Marketing Management Emotional Intelligence Leadership 130

Red Star Kim

DECEMBER 18, 2023

See also integrated-business-planning-oct12.pdf Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

FEBRUARY 14, 2023

This requires you to listen carefully to what is being said and to observe non-verbal communication that might suggest that there is something else to consider. Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

OCTOBER 16, 2023

And co-create a plan. Why do you need a business plan? 10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!)

Management 130

Management Emotional Intelligence Onboarding Communication 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130