Account marketing, Business Planning, Event and Stakeholders

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Account marketing

Business Planning

Event

Stakeholders

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

DECEMBER 18, 2023

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. See also integrated-business-planning-oct12.pdf Some commented that there was resistance to using personas when tackling either property marketing or services marketing.

Marketing

Marketing Strategic Thinking Artificial Intelligence Stakeholders

Key Account Management: The Ultimate Guide

Hubspot Sales

MARCH 18, 2019

A key account manager (KAM) is responsible for managing and building a strong relationship with large clients that make up the majority of the business' income. Not only do KAMs find ways to address the client's challenges and opportunities, but they also create and present reports about the client's progress to key stakeholders.

Key Account Management

Key Account Management Account Management Management Account Strategy

Strategic Accounts Today

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Key Account Management: The Ultimate Guide

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