article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. See also integrated-business-planning-oct12.pdf Category — Project for Public Spaces (pps.org).

Marketing 130
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Integrations to brighten up your month

Zendesk

Message Board (Support) lets team leads and admins notify agents of significant events related to customer service or specific tickets. Productmotion (Support) helps teams to centralize communication, accelerate workflows, and easily align stakeholders based on a deep understanding of customer and organizational needs. Message Board.

article thumbnail

Key Account Management: The Ultimate Guide

Hubspot Sales

A key account manager (KAM) is responsible for managing and building a strong relationship with large clients that make up the majority of the business' income. Not only do KAMs find ways to address the client's challenges and opportunities, but they also create and present reports about the client's progress to key stakeholders.

article thumbnail

Feb 16 – Customer Success Jobs

SmartKarrot

Create and maintain relationships with your clients, going beyond just your most important business allies. On product roadmaps as well as campaigns and events, work closely with marketing and product strategy. Establishing and strengthening relationships of trust with senior stakeholders.

article thumbnail

How to Scale Account Management for Business Growth with Calin Muresan

Account Manager Tips

Organizations with hundreds of people, tens of stakeholders, not one or two. and then through a circumstance of events, I moved into a team leader position even five months later. Actually account planning came in parallel with explaining to Netguru what’s the value of an account manager? So now we all go for account plan days.

article thumbnail

14 Pro Tips for Running a Successful Business

Hubspot Sales

there are plenty of other reasons, like bad location, poor business plan, ineffective marketing, expanding too fast, and so on. If you go into business hoping for the best, you're most likely going to fail. You have to actively work to make a business successful. It's a very, very fine line. But that's not all.