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Linking Budget to Strategy Virtual Event Recap

ClearPoint Strategy

Shawna Davis, Budget and Performance Analyst, shared that Olathe has a 20-year strategic plan in place with an organizational scorecard. This serves as the anchor between the operations budget and strategy, as well as the backbone for department business plans and performance measures that help them gauge success.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

See also integrated-business-planning-oct12.pdf 31% Yes 69% No Techniques used most by delegates: An annual business planning process that is led by practice areas SWOT analysis (sectors and territories) SMART objectives Persona research Market research to shape tactics Where is your main strategic focus?

Marketing 130
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

For events , one delegate asked about LinkedIn Events | LinkedIn Marketing Solutions and whether others experienced problems with bots and a lack of control over who registers. Others asked about platforms for event invitations. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130
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Referrer Management – Capacity and Capability

Red Star Kim

And co-create a plan. Why do you need a business plan? 10 reasons why (kimtasso.com) Marketing planning in a nutshell – simple and complex plans (kimtasso.com) Data and systems It was good to have a sprinkling of IT geeks (their label not mine!)

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Business plans, five-year spreadsheets, and other fairy tales | Jeffrey.

Jeffrey Gitomer

Business plans, five-year spreadsheets, and other fairy tales. Tweet Share I have no business plan. There are two reasons: Most businessplans” never come to fruition, and five-year sales projections are about as accurate as political polls. Er, I mean a business plan. See Jeffrey Live!

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Best Software for Hospitality Companies in 2023

Nutshell

Customer relationship management (CRM) software A customer relationship management (CRM) platform is a universal tool that benefits businesses in all industries. Event management software streamlines event operations, automating tasks for a smooth event lifecycle and positive attendee experience.

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Why Sales People Should Think and Operate Like Entrepreneurs

Hubspot Sales

As the business owner of your market, your attention should be on more than just your monthly quota. You should have a solid understanding of your target market, how current and world events may be impacting your industry and customer, and what other companies who offer products to your customer demographic are prioritizing.

Sales 119