Remove Account marketing Remove Client Relationships Remove Emotional Intelligence Remove Sales
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. And it is hard to argue with evidence of client sentiment or competitor action. However, some lack systems and data for monitoring activities once leads are passed to fee-earners for follow up and nurturing.

CRM 130
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Referrer Management – Capacity and Capability

Red Star Kim

Others observed that too often there was a transactional rather than a relationship focus on the data. And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Some looked to LinkedIn’s Sales Navigator to drive data and process.