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Selling challenges in professional services: Sales processes and skills

Red Star Kim

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

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Mastering Relationship Management in Sales

Arpedio

In the competitive world of sales, the art of relationship management is a pivotal factor that drives success. Effective relationship management in sales is not just about making connections; it’s about building and maintaining long-term partnerships that benefit both parties.

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Soft skills revisited – with a leadership perspective

Red Star Kim

An article in October 2022 in Training Magazine argued that the four most important soft skills to prioritise for remote work – to bridge the distance gap – were emotional intelligence (I devoted an entire chapter to this topic in my book), next-level communication (ie over-communication), active listening and conflict resolution.

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Manage and grow your private client practice – Recruitment, Performance, Segmentation and ROI (February 2023)

Red Star Kim

However, it is somewhat easier in digital marketing projects where there is typically more data and a closer link between activity and results (there is often a more tenuous link over a longer period of time for more traditional marketing and sales efforts). 100% yes Do you have plans to enter or develop new markets?

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. And it is hard to argue with evidence of client sentiment or competitor action. However, some lack systems and data for monitoring activities once leads are passed to fee-earners for follow up and nurturing.

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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Modern consumers spend more time doing their own research and less time listening to sales pitches. Read this guide to learn the ins and outs of consultative sales. Key takeaways Consultative sales is customer-centric and focuses on building relationships. What is consultative sales?

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Referrer Management – Capacity and Capability

Red Star Kim

Others observed that too often there was a transactional rather than a relationship focus on the data. And the problem was compounded with extraordinarily long lead times for sales through complex decision-making processes in professional services. Some looked to LinkedIn’s Sales Navigator to drive data and process.