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Soft skills revisited – with a leadership perspective

Red Star Kim

An article in October 2022 in Training Magazine argued that the four most important soft skills to prioritise for remote work – to bridge the distance gap – were emotional intelligence (I devoted an entire chapter to this topic in my book), next-level communication (ie over-communication), active listening and conflict resolution.

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Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

External clients – Then of course we need to build networks amongst potential clients, existing clients and referrers. Marketing is the client’s representative within the firm. Our client relationships keeps us in touch with market changes and perceptions.

Marketing 130
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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

Client Relationship Building. Where may things have gone wrong with your client relationships? I once had a client who refused my calls and contacted my boss to say they wanted another key account manager. You're pushing too hard We should never be pushy with our clients because it makes them feel uncomfortable.

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Mastering Relationship Management in Sales

Arpedio

Personalization : Tailoring your approach to fit the unique needs and preferences of each client enhances the relationship. Feedback and Adaptation : Actively seeking feedback and being willing to adapt your approach can significantly improve client relationships.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

And it is hard to argue with evidence of client sentiment or competitor action. It was interesting to learn how Business Development Executives work with managing client relationships”.

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How to build a winning account management team

Arpedio

These teams not only safeguard and nurture vital client relationships but also drive revenue and stability. Training should focus on communication, negotiation, and conflict resolution skills, as these are vital for managing client relationships effectively. Define their responsibilities and metrics for success.